Accelerator 14 · Marketing & digital experience
Content & campaign agent for CMS (AEM)
Turns a campaign brief into CMS-ready content fragments, A/B variants and channel copy, inside your brand rules.
The problem
- Every campaign needs the same content in many shapes: page, email, social, ads, in several languages.
- Authors copy-paste between documents and the CMS, and brand rules are checked late.
- A/B tests are skipped because writing variants takes time.
What it does
- Writes structured content fragment fields that map to your CMS models (title, teaser, body, CTA, alt text, SEO metadata, tags).
- Produces two variants for testing with a stated hypothesis.
- Writes channel copy within character limits.
- Checks the draft against your brand and legal rules before an author reviews it.
Pick a campaign brief and get AEM-ready content fragment fields, two variants and channel copy.
Live demo: Content & campaign agent for CMS (AEM)
Synthetic data only · nothing you type is stored
Output
Content fragment JSON, two test variants with a hypothesis, channel copy and a brand check.
The demo first calls the Surge in-house AI server and falls back to a hosted open-source model if it is busy. The badge on the output shows which one answered. Limited to a few runs per visitor per day.
How it integrates
In your deployment the accelerator runs inside your environment, behind your single sign-on, and is connected to the systems below. You choose the hosting and the model.
Systems and APIs
- Adobe Experience Manager (Assets HTTP API, Content Fragments API, Sling)
- Other headless CMSs via their content APIs
- DAM for image selection
- Workflow / approval in the CMS
Data we need for a pilot
- Content fragment models
- Brand voice guide and banned terms
- 20 approved past campaign pages
Where it runs
- Cloud or on-prem; drafts are written to the CMS as unpublished content for an author to review
Open-source models we start with
- Qwen3-class or Gemma-class 14B instruct model for copy
- IndicTrans2 for Indian-language variants
Walkthrough
A short recorded walkthrough of the content & campaign agent for cms (aem): the input, the output and how a reviewer uses it.
Next accelerator: Agentic IT support desk with grounded answers and human hand-off →Walkthrough video coming soon
We are recording a short walkthrough of this accelerator. Meanwhile, run the live demo above or book a working session.
Run the marketing & digital experience accelerator on your data
In a working session we map it to your process, systems and rules, and agree what a pilot must prove before it goes live.