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Our products

Every Surge product, in one place

28 free alternatives to popular software, each on its own website (24 live now, 4 coming soon), and the AI products we already run: education, order entry, collections, advertising, enterprise CMS migration and AI connectors.

Free alternatives

24 free alternatives live now, 4 coming soon

Each one does the job of a well-known paid product and has its own website. Live products open on their own site; the rest follow one at a time.

Pricing: Free. You pay only what third-party services cost us, at cost.

Each product page has a narrated walkthrough. Watch them all on YouTube.

Sales and outreach · 3 live of 5

Marketing and content · 5 live of 6

Video, slides and media · 4 live of 4

Industry and professional · 7 live of 7

Live now

AI products we build and run ourselves

Education · India

Shishya

Every school, college and exam in India, and a free AI tutor to help you get there.

India's free education map and AI study partner: schools, boards, colleges, entrance exams and government jobs, with free mock tests, notes and an AI tutor that answers in the student's own language.

Live at shishya.in · free

How it works
Order processing · Distribution

OrderDak

Purchase orders in any format, posted to your ERP.

An AI order desk for distributors and manufacturers. It reads purchase orders from PDFs, Excel sheets, emails and photos, matches them to your own customers and items, checks price, credit, stock and GST, and posts clean orders to Tally.

Live at orderdak.com · free during the pilot

How it works
Collections · Finance back office

Tagaada

Polite, persistent payment follow-ups for Indian B2B businesses.

An AI back office for businesses that sell on credit. It imports your outstanding invoices, plans who to follow up with, sends escalating reminders with a payment link, reads the replies, and matches bank receipts to open bills.

Live at tagaada.com · free during early access

How it works
Marketing · Ad creative and testing

HookVerdict

Your next 30 Meta ads, written and tested in the languages your customers speak.

An AI ad creative and testing engine for Indian D2C brands. It drafts a brand brief from your website, writes ad variants with a clear hypothesis each, runs tests inside budget limits you set, and judges winners on real unit economics.

Live at hookverdict.com · free founding access

How it works
Enterprise CMS · AEM migration

Surge Migrate

AEM 6.5 to Cloud Service, at a fixed price, with an engineer reviewing every change.

An AI-assisted migration factory for Adobe Experience Manager. A free readiness scan and blueprint give a fixed quote; deterministic codemods and AI refactoring do the bulk of the work; a senior engineer approves every pull request.

Live at surgemigrate.com · free during early access

How it works
AI connector · Microsoft Teams

Teams MCP Server

Give Claude your Microsoft Teams: read, search and reply without leaving the AI.

An open-source Model Context Protocol (MCP) server that connects Claude to Microsoft Teams. Each person signs in with their own Microsoft 365 work account, and Claude can then list teams and channels, read and search messages, and send replies on their behalf.

Open source on GitHub and npm · MIT licence · free

How it works

How they are built

Three rules behind every product

These are the same rules we apply when we build an agent on a client's systems.

AI reads, rules decide

In every product the model handles language: reading orders, replies, briefs and code. Prices, tax, interest, budgets and test verdicts are computed by code that can be checked.

A person approves what matters

Orders that are not clean, customer disputes, ads before they go live and every code change all wait for a person. Everything is written to an audit log.

Our own models first

Our products run on open-source models on Surge's in-house AI server wherever a measured test shows they meet the quality bar. A foundation model is used only where it is needed.

What they prove

Surge capabilities, shown in working products

Each product exercises capabilities that clients can buy from us as a service.
CapabilityLayerShishyaOrderDakTagaadaHookVerdictSurge MigrateTeams MCP Server
Open-source models on our own serverInfrastructure●●●●●–
Model choice by evaluationAssess●––●●–
Document and message understandingBuild–●●–––
Rules engine for numbers and decisionsBuild●●●●●–
Integration with business systemsBuild–●●●●●
Human approval and audit logsRun–●●●●–
Indian languagesBuild●–●●––
AI for code and engineeringBuild––––●–

Want something like this for your business?

Each product started as one painful process. Bring us yours: we will scope an agent on your systems, with your data on your own servers if you need it.